Level 9 Digital Media & Marketing Postgrad

Digitalisation for SMEs

This module prepares learners for the use of digital media and preparing digital content. The learner will plan, capture and edit video, audio and still images. They will evaluate the most appropriate method of preparing content for particular audiences.

On completion of this module the learner will/should be able to:

  1. Plan, capture and manipulate images.
  2. Plan, capture and manipulate video and audio.
  3. Produce a digital media artefact suitable for intended audience.
  4. Design posters and brochures to client specifications.
  5. Plan and publish blog posts for a defined audience.
  6. Include all digital work in a final ePortfolio.


This module prepares learners for the use of digital media and preparing digital content. This module builds on the Trends in ECEC module offered at Level 7. The learner will plan, capture and edit video, audio and still images. Learners will be equipped with the necessary leadership skills when using digital technology in an early childhood setting.

 

On completion of this module the learner will/should be able to:

  1. Plan, capture and manipulate images.
  2. Plan, capture and manipulate video and audio.
  3. Produce a digital initiative suitable for intended audience.
  4. Plan and publish digital work in an ePortfolio.
  5. Evaluate the issues and opportunities that digital technologies present in the early years.
  6. Recommend strategies for introducing digital technologies to an early childhood setting.


This is a 100% Assessment Module



Learning Outcomes

On completion of this module the learner will/should be able to:

  1. Discuss emerging knowledge pertaining to the ECEC sector.
  2. Demonstrate an awareness that the ECEC context is not static and is influenced by external factors.
  3. Discuss the use of Information Communication Technologies in the ECEC setting as a learning and communication tool when working with children, parents, the community, colleagues and other professionals.
  4. Define the meaning of 'professionalism' in the ECEC sector.

Syllabus -Strands

  • Strand one: Mass Media, Society and the Child (Mary and Sharon)
  • Strand two: Professionalisation of the ECEC sector (Mary)
  • Strand three: ICT's and the ECEC sector (Sharon)

This module examines the implementation of database driven web-sites. Client applications, web services, hosting issues and content management systems will be researched. User Experience (UX) and techniques for audience engagement (including landing pages) will be examined. Contextual projects in these key areas will be completed.

Learning Outcomes:

  1. Articulate the core concepts of User Experience Design.
  2. Explain the components of a database driven website.
  3. Critically evaluate hosting options and the technologies required to implement an innovative website.
  4. Build and host a website using a leading contemporary content management system.
  5. Design and implement a landing page in conjunction with a specific marketing strategy. (Semester 2)
10 Credit Module, 100% Assessment